Aerial view of North Park University campus with 芝加哥 skyline.

大学市场营销与传播

项目指南

帮助台票: All UMC projects must be submitted as helpdesk tickets.

时机: It’s important for UMC to have sufficient lead time to complete your project and all others in our queues. Therefore, please submit projects with ample time for UMC to deliver an excellent product.

项目介绍:对于大多数项目, 一旦提交了帮助台票证, UMC will provide you with a project brief to complete and sign. This ensures that UMC receives the right information to complete your project and it establishes guidelines for each project.

批准和变更: Once elements are created, UMC will submit to your point person a draft for review. UMC accepts factual changes, items that affect the accuracy of the piece. 额外的变化, especially adjustments to style or tone or angle, 有效地重新启动项目时间表.

Below are the approximate timeframes needed for different project types.

  • For large print or digital projects, allow at least 12 weeks from start to finish. Examples include brochures, newsletters, annual reports, and multi-piece projects (i.e. an event requiring a poster, program, postcard, and header).
  • For smaller projects, allow at least 4–5 weeks from start to finish. Examples include event invitations, postcards, flyers, emails, and landing pages

Allow up to 15 working days in addition to the design cycle mentioned above.

除了设计和打印时间, delivery time should be considered as a factor when planning a project.

The amount of time needed depends on a number of variables including postage (non-profit, 第一课, 等.).

Estimates of delivery time will be provided on a project-by-project basis.

Timeframes needed to create and edit website content vary depending on scope and current UMC project load.

作为一般准则:

  • For minor web edits, a campus contributor on your team has permission to make updates to your pages. Otherwise, please submit a helpdesk ticket and allow 2­­–3 weeks. Examples include a tuition rate change and adding open house dates.
  • For major web edits or new pages, please allow 2 months. Examples include revisions to an academic program, 增加一个新的学术项目, 或者是会议规模的活动.

页面构建要求:

项目页面

  • 提交JIRA机票
  • 已完成的项目简介-如有要求
  • 明确的招生渠道 Must provide exact URL and process should be cleared with both the registrar and ESO
  • Completed template that includes suggested copy for each page section

登陆页面

  • 提交JIRA机票
  • 已完成的项目简介-如有要求
  • 明确的招生渠道 Must provide exact URL and process should be cleared with both the registrar and ESO
  • Completed template that includes suggested copy for each page section
  • 所有的标志在PNG格式

UMC可以提供以下web主题的指导:

  • 编辑网页
  • 用户体验
  • 内容策略

在helpdesk中启动一个项目

你觉得我们应该分享一个故事吗?

提交故事

编辑 & 写作转折期

  • 1周时间编辑短文
  • 2周时间编辑长篇文章
  • 1个月写公告
  • 2个月写一篇新闻
  • 2个月写新闻稿

提交Helpdesk Ticket     新闻稿指引

Edits and updates to faculty profiles are managed by Heather Cady, Office Manager, Provost’s Office.

请求教师档案更新

New faculty profiles are written and posted by UMC.

开始一个新的教员档案

UMC offers a headshot service to full-time faculty and staff . . .

  • In order to best represent NPU’s accomplished faculty and administrators to the public.
  • To keep our website fresh, current, and up to date.
  • 这是对北公园专业人员的礼貌.

在Helpdesk Ticket中请求大头照

如何申请Headshots
Please open a 帮助台票 (“Digital Communications” category) to let us know you’re interested in a headshot. We will either follow up to schedule an individual time for you, or keep you informed about upcoming headshot opportunities.

重复爆头机会
UMC organizes occasional opportunities for faculty and staff to have headshots taken in bulk. These are often held on Gathering Day or other times when many faculty and staff are on campus. If you inform us via a 帮助台票 of your interest, we will keep you informed of opportunities.

部门大头照会议
If multiple people in your department need headshots, we are happy to schedule a group time for headshots for you all. 通过Helpdesk联系安排.

联系
林赛·波斯特·罗宾逊, UMC运营经理,负责处理大头照.
打(773)244-4864或 lcpostrobinson@luyanpengart.com.

需要一个事件添加到大学日历?

提交你的活动

For photography requests, please allow a minimum of two weeks to schedule a photographer. North Park does not have a photographer on staff so we are generally not able to fulfill last-minute requests.